An executive buys an analysis of the company's digital presence. A sixty-page document arrives with scores, traffic lights and general recommendations. Three weeks later she finds out her competitor received the same document with a different logo. There is a way to know before paying, and there is a price map in US dollars that explains why that document cost what it cost. Both come below, after one figure that changes how to shop for this service.
What the market searches for and what a corporation needs are not called the same thing
I measured demand with DataForSEO on October 25, 2026. In the United States, website audit draws 3,600 searches a month with a keyword difficulty of 78 out of 100. SEO audit services draws 1,600 searches and the highest cost per click in the whole measurement: 88.29 USD. And AI visibility audit, 170 searches a month at 53.02 USD per click, grew 1,200% in a year. Whoever pays 88 dollars for a click knows what the buyer who arrives is worth.
In Mexico the picture is the opposite: the phrases an agency would use to sell this to a corporation return no search volume at all (enterprise SEO audit, digital competitor analysis, how much does an SEO audit cost, all in Spanish), while the generic terms do: digital audit, 70 searches a month at 9.80 USD per click, and digital diagnosis, 480 a month. The Mexican buyer does not yet have the words to ask for this; the American buyer already pays dearly to find it. In both cases what you receive depends on knowing what to demand. That comes next.
What a corporate analysis has to include
A corporate site is not a page with a form. It is several markets, several languages, a technical catalog and an engineering team that already did its job. The analysis has to read at that scale. These are the eight pieces I leave out of none.
- AI readings, question by question and market by market: whom ChatGPT, Gemini, Perplexity and the Google AI Overview cite when a buyer asks for what your company sells, and why them.
- Crawling and structure: whether search and AI crawlers can read the site, what lives in PDF, what structured data exists, whether there is an llms.txt.
- Presence per market: which version of the site the buyer in each country and language receives, and whether hreflang declares it correctly.
- Competition by name: who holds the positions your brand should hold in each market, with what content and with how much advertising spend.
- Demand: what your corporate customer searches for today, in what volume and with what intent, in each market.
- Trust signals: reviews, mentions, press, profiles and registries that AI systems use to decide whom to recommend.
- Conversions and attribution: how many quote requests each channel and market produces today, and how they will be measured tomorrow.
- A plan with an owner and a metric per move, and a proposal that says what is included and what is quoted apart.
Eight pieces. A template brings three, the first ones that get automated. You have the list; what is missing is the test to apply it in thirty seconds.
The thirty-second test
Open the document and look for one thing: the name of one of your competitors, cited by an AI assistant, in answer to a specific buying question, in a specific market. With the question written out and the date of the reading. If that line exists, someone sat down and measured your market. If it does not, what you have is a template with your logo, because that is the one piece that cannot be generated without looking at your case.
Three more signals, if you want to go past the thirty seconds. Every figure carries its source and date. The baseline and target table comes with the measurement method beside it. And the price was stated beforehand, by scope, with the delivery date. Now, the price.
What it costs in US dollars, according to those who publish it
Few providers publish prices. These do, on their own pages, checked October 25, 2026.
| Provider | What it includes | Published price in USD |
|---|---|---|
| WebFX (survey of 250 US businesses) | From basic technical checks to 360-degree audits with competitors and AI-search visibility | 43% paid between 101 and 750; a comprehensive large-site audit, 12,001 to 15,000 |
| Neil Patel | Four tiers, from a free scan to the enterprise audit with multiple domains, international SEO and stakeholder interviews | 0 to 150 · 500 to 2,500 · 2,500 to 7,500 · 10,000 to 20,000 or more |
| Avita Group | The same four tiers plus a separate AI search visibility project | 0 to 20,000 or more; the AI project, 2,500 to 15,000 |
| eesel AI | From the automated scan to the enterprise audit with log-file analysis for sites over a thousand pages | Under 500 · 500 to 2,500 · 2,500 to 7,500 · 10,000 to 15,000 or more |
| TAMEYO Group | Self-service tools up to an enterprise technical audit for sites over ten thousand pages | 10 to 139 a month · 47 to 297 · 300 to 2,000 · 1,000 to 5,000 · 10,000 to 30,000 or more |
Sources: webfx.com/seo/pricing/how-much-does-seo-audit-cost, neilpatel.com/blog/seo-audit-pricing, avitagroup.com/seo-audit-pricing, eesel.ai/blog/how-much-does-an-seo-audit-cost and tameyogroup.com/post/what-does-an-seo-audit-include-cost. WebFX and Avita Group also publish the timeline: a professional audit typically takes 30 to 45 days.
Read it with the eight-piece list beside it. The tiers under 2,500 USD cover a technical audit of one site in one market. AI readings per market, presence per country and quote-request attribution are enterprise-tier work, 10,000 USD and up in all five sources. A corporation with three markets and two languages that receives a 900 USD quote is receiving a template, by definition of what the money can pay for.
What it costs to decide without the analysis
The point of all this is not the price of the analysis. It is what gets decided with it. KrishaWeb, a development agency, publishes its own redesign cost table: an enterprise site of 75 pages or more, 50,000 to 150,000 USD and 14 to 24 weeks. It is a vendor figure, not a survey, and I cite it as such. But compare: the analysis that says whether that redesign is needed, and which part, costs a fraction of that range and is delivered in weeks.
My analysis is priced by scope: sites, brands, markets and languages. I confirm fee and delivery date before anything is paid, and whatever has to be fixed or built afterwards is quoted separately, case by case. I never supervise another provider.
Is a free analysis any use to a corporation?
It is useful to see what an automated scan returns: speed, tags, errors. It does not read your market or your competitors by question and language; that is human work and it has a cost.
Why is it paid up front?
Because the deliverable is the complete product, not a sample of something sold later. What is priced is the work of reading your market, not a sales proposal in disguise.
How long does it take?
It depends on scope. Providers that publish timelines speak of 30 to 45 days for a professional audit; I give you the date together with the fee.
