What a corporation should know before deciding.
Articles on digital presence, AI visibility and measurable conversions, written for the people who decide in national and multinational companies.
Explore before you invest: the analysis that keeps you from rebuilding the corporate website
A redesign is the most expensive answer to a question nobody asked. What the AI cites and what each market receives does not change with a new template, and that is known before signing, not after.
What it is for: Traction · the board that already approved a redesign and has not asked why
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The corporate website audit checklist: nine questions an analysis must answer before you pay
An analysis is judged by what it answers, not by how many pages it brings. These nine questions fit on one sheet, and the last one is the one no template can answer.
What it is for: Conversion · the checklist used to evaluate any proposal, mine included
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Exploration and analysis for corporations: what it includes, how to tell a real one from a template, and what it costs in US dollars
A corporation pays for an analysis and receives sixty pages that could have been generated in an afternoon. There is a thirty-second test to know before paying, and a price map in US dollars almost nobody publishes in full.
What it is for: Conversion · the executive comparing prices and scopes before requesting the analysis
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If you cannot prove to your CFO what digital marketing is worth, someone else will decide for you
Traffic, impressions, reach: everything goes up and nothing answers the only question the board asks. The figure the CFO does accept comes from a place marketing does not control.
What it is for: Conversion · the CMO who needs one figure for the board
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One global website, zero markets won: the audit headquarters never commissioned
Headquarters sees one brand footprint. Country teams see a local version that brings no customers. Both are right, and nobody holds the table that proves it.
What it is for: Traction · the headquarters versus country argument that ends in an analysis request
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Why your brand can dominate Google and still be invisible to ChatGPT
The traffic dashboard looks stable while ChatGPT, Gemini and Perplexity recommend someone else. The cause sits where nobody on the team is looking.
What it is for: Traction · the executive asking why AI cites the competitor
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